Zebra Group
Sales, Media, and Marketing Solutions
What I Do
I help companies turn strong products into real revenue. I diagnose where go-to-market and sales execution are breaking down, then implement focused, practical fixes across positioning, sales strategy, and pipeline execution.
I work hands-on with founders and sales teams to clarify what to sell, who to sell to, and how to win deals consistently, using disciplined processes grounded in real-world selling, not theory.
Zebra Group isn’t a pivot after 16 years. It’s a culmination of years spent building, selling, and scaling revenue inside the modern media and technology landscape.


What Sets Me Apart
I don’t just sell, I diagnose. I’ve built pipelines from zero,
carried a quota, and sold complex technology in high-stakes
environments, which gives me a clear view into how buyers
actually make decisions.I quickly identify where growth breaks down, misaligned
messaging, unclear value, and execution gaps, then focus
teams on what will actually drive revenue.
I translate sophisticated products into clear, credible
value anchored in outcomes, risk, and long-term fit.Because I’ve worked with platforms, agencies, and
brands, I understand the full ecosystem and can
build trust, navigate complexity, and create partnerships
that last.
Leveraging Decades of Insight for Your Advantage
I’m a senior revenue and growth leader with 16 years of experience at the intersection of advertising technology, digital media, and strategic partnerships. My career spans high-growth startups, established media platforms, and emerging AI-driven companies, where I’ve been trusted to build revenue from the ground up, open new markets, and translate complex technology into measurable business outcomes.
I’ve held senior sales, partnerships, and business-development roles across programmatic, digital out-of-home (DOOH), in-flight media, contextual and AI-driven advertising, and data-led marketing solutions. I’ve worked directly with brands, agencies, and enterprise partners, navigating long sales cycles, multi-stakeholder environments, and high-value negotiations, while maintaining a reputation for integrity, precision, and long-term relationship building.
Throughout my career, I’ve been brought in during pivotal moments: early commercialization, market expansion, first U.S. sales hires, and platform repositioning. I’m known for quickly understanding a company’s product, audience, and competitive landscape, then designing go-to-market strategies that are both commercially aggressive and operationally realistic. My work often bridges sales, marketing, product, and leadership teams, aligning vision with execution.
In parallel, I’ve advised founders and executives on revenue strategy, messaging, partnership design, and sales process optimization. I bring a rare combination of frontline selling experience and strategic clarity, shaped by years of negotiating with sophisticated buyers and adapting to rapidly evolving media and technology ecosystems.
Zebra Group Consulting was founded to formalize this expertise, helping companies cut through noise, sharpen their commercial story, and build durable revenue systems. My approach is analytical, human-centered, and results-driven, focused not on volume, but on leverage, trust, and sustainable growth.

Contact Me!

Email: shauna.fitzmorris@zebragroupllc.com

Phone: (505) 407-5684

Business Hours: 9 am – 5 pm
